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Exclusive variety development / premium-discount convergence confidence 74/100

Aldi Scotland Launches Exclusive 'Ava Monet' Raspberry at £2.39 in Premium-Discount Produce Play

Co-developed with Angus Soft Fruits, the proprietary variety signals discount retail's move into M&S/Waitrose-style exclusive produce breeding — at a value price point across all 113 Scottish stores.

retail-times · 7/10/2026, 12:16:45 PM · Ask about this →