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The Encyclopædia of Indian Retail — revised every hour



AI disruption & IT services pricing confidence 74/100

TCS Flags AI-Driven Price Deflation but Offsets Losses With Wallet-Share Gains

India's largest IT outsourcer admits AI productivity tools are compressing per-unit pricing, yet net revenue stays positive as clients deepen engagement—making margin trajectory the critical watch.

bt-corporate · 7/10/2026, 4:32:02 AM · Ask about this →