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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



Category Expansion confidence 71/100

Mentos Experimentos lands at Sainsbury's July 2026 in category-first sharing bag play

The £48m UK brand extends beyond fruit singles with a mix-and-match format targeting younger shoppers; Sainsbury's exclusivity signals retailer co-investment ahead of wider rollout.

retail-times · 7/9/2026, 1:32:39 PM · Ask about this →