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Retailopædia

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Fintech Business Model Sustainability confidence 74/100

Groww's Regular-Fund Pivot Validates Zerodha's Warning: Direct-Only MF Model Is Broken

As Groww adds commission-based regular funds, Nithin Kamath's claim that direct MF fintechs 'disappeared or pivoted' gains hard evidence—but his competitive stake warrants scrutiny.

ndtv-profit-business · 7/9/2026, 1:04:12 PM · Ask about this →