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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



Experiential Retail / Licensed IP Activation confidence 72/100

Hamleys launches 'biggest ever' summer programme with free daily character events across two London stores

Six-week experiential push at Regent Street and Westfield deploys Bluey, Paddington and Peter Rabbit IP to drive footfall and convert family visitors during peak toy-selling season.

retail-times · 7/9/2026, 9:31:11 AM · Ask about this →