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PMP pricing strategy confidence 72/100

Ribena launches £1 PMP across 500ml RTD range for convenience this July

All 500ml ready-to-drink SKUs get a summer limited-edition price-mark, targeting impulse shoppers in convenience as the brand rides 7.5% year-on-year growth.

retail-times · 7/7/2026, 1:30:51 PM · Ask about this →