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Retailopædia

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Upcycled Food / Sustainable FMCG confidence 61/100

Rubies in the Rubble bets upcycled condiments can go mainstream as retailers chase Scope 3 wins

The surplus-produce brand turns food destined for waste into ketchups and mayos, aligning its ESG credentials with growing retailer demand for purpose-led, upcycled-certified shelf fillers.

retail-times · 7/7/2026, 1:01:07 PM · Ask about this →