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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



Cause-led health & wellness marketing confidence 72/100

M&S Bets on Beans for Summer with Bowel Cancer UK Tie-In and 55p Entry Price

Two-month 'Better with Beans' push pairs preventative health messaging with recipe content and a refreshed ambient range, using cause marketing to lift fibre-category credibility and basket penetration.

retail-times · 7/7/2026, 10:31:31 AM · Ask about this →