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Retailopædia

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Low & No-Alcohol / Functional Beverages confidence 62/100

Waitrose tips 1am kick-off to fuel low/no-alcohol and CBD drink surge as fans swap pints for focus

Late-night England vs. Mexico start time is shifting a traditional drinking occasion toward functional alternatives, with Waitrose already riding a pre-existing upward sales curve in the better-for-you category.

retail-times · 7/3/2026, 10:17:11 AM · Ask about this →