Zoho's Arattai Enters Crowded Messaging Market With E2EE and Indian Identity

Built by Zoho and named from Tamil for 'to chat,' Arattai offers encrypted 1:1 messaging, voice/video calls, and channels—positioning as a homegrown WhatsApp rival amid India's self-reliant tech push.

ndtv-profit-business · 7/3/2026, 3:15:37 AM · Ask about this →