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International Expansion confidence 74/100

Liquid I.V.™ Pushes Into Five New European Markets, Bringing Continental Footprint to Seven Countries

The Unilever-backed US hydration leader adds Spain, Germany, France, Sweden and Iceland to existing UK and Italy presence, targeting mainstream grocery, pharmacy and sports retail amid surging functional hydration demand.

retail-times · 7/2/2026, 10:33:22 AM · Ask about this →