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Brand Collaboration / Youth Culture Marketing confidence 71/100

Champion x Defected Drop 'The House of Champions' Collab Backed by 5 Emerging House Music Creatives

Launching 6 July, the sportswear-meets-electronic-music campaign uses talent-driven storytelling to court next-gen consumers via Defected's loyal house music community.

retail-times · 7/2/2026, 10:35:38 AM · Ask about this →