Frasers Group Sells Sports Direct Malaysia to MAP Active for ~US$150M in Brand-Retaining Divestment

Frasers Group exits direct ownership of its Malaysian sports retail arm while preserving brand continuity through a long-term partnership, signalling portfolio rationalisation and a franchise-style pivot in Southeast Asia.

retail-times · 7/1/2026, 11:47:47 AM · Ask about this →