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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



Shrinkflation / Pricing Strategy confidence 62/100

Maggi Shrinks Its Noodle Pack But Not Its Price

Nestle India quietly cuts Maggi's per-packet weight while holding the ₹ price steady — a classic shrinkflation move echoed across Britannia, HUL and the wider FMCG sector.

bt-corporate · 7/1/2026, 7:47:35 AM · Ask about this →