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Retailopædia

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Shrinkflation / Consumer Value Erosion confidence 74/100

Maggi's Rs 10 Pack Shrinks 4g to 48g — You're Now Paying 8% More Per Gram

Nestlé India quietly cuts its entry-level Maggi pouch from 52g to 48g while holding the Rs 10 MRP, pushing the effective cost per gram from ₹0.19 to ₹0.21 in a textbook shrinkflation move.

ndtv-profit-business · 6/30/2026, 6:16:50 PM · Ask about this →