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Retailopædia

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Shrinkflation / Consumer Value Erosion confidence 72/100

Maggi Shrinks Packs Up to 9% While Holding Shelf Prices, Delivering Stealth Price Rise

Nestle executes classic shrinkflation on dominant instant-noodle brand—same retail price, fewer grams—boosting per-unit margins amid input cost pressure but risking consumer backlash under rising regulatory scrutiny.

ndtv-profit-business · 6/30/2026, 2:51:32 PM · Ask about this →