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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



Retail Strategy & Business Model Evolution confidence 74/100

Vijay Sales: 57 Years of Disciplined Growth in India's Cutthroat Electronics Retail Arena

Founded in 1967 in Mumbai, the Gupta family's debt-free, company-owned store model outlasted PE-backed rivals by choosing margin discipline over rapid expansion—now a ₹7,000–8,000 crore regional powerhouse.

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