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Retailopædia

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Price Leadership / Seasonal Event Marketing confidence 74/100

Aldi Offers Free Wimbledon Strawberries at 99p Nationwide — 55% Cheaper Than M&S

Aldi ties a five-day localised giveaway at its Wimbledon store to a national 99p price point on British strawberries, using M&S as a benchmark to reinforce its cheapest-supermarket positioning.

retail-times · 6/29/2026, 4:46:49 PM · Ask about this →