SEBI Eyes 500K-Follower Threshold to Classify Influencers as Celebrities in Financial Ads

Draft framework would subject finfluencers and AI avatars to same endorsement restrictions as film stars, forcing brokers, AMCs and fintechs to rethink influencer and synthetic-spokesperson strategies.

bt-corporate · 6/28/2026, 3:25:09 PM · Ask about this →