Asda Becomes First Non-US Retailer to Deploy Amazon Ads Tech in Landmark Retail Media Deal

The UK grocer's partnership with Amazon Ads marks a significant transatlantic expansion of retail media infrastructure, intensifying competition with Tesco Media and Sainsbury's Nectar360 for FMCG ad spend.

retail-times · 6/28/2026, 12:00:14 PM · Ask about this →