Zepto and Swiggy Bet on Bundles Over Discounts to Win the Quick-Commerce Margin War

Both platforms are layering food, beauty, and subscriptions onto grocery orders to expand baskets and absorb dark-store fixed costs — making habit stickiness the real moat against Blinkit and new entrants.

ndtv-profit-business · 6/28/2026, 11:07:48 AM · Ask about this →