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Celebrity Brand Extension & Cricket Nostalgia Commerce confidence 74/100

Kohli's Test Retirement Sparks Red-Shoe Retail Buzz at One8 Global Launch

A lighthearted brand tie-in at the One8 premiere links Virat Kohli's May 2025 Test cricket exit to a Puma One8 red shoe concept, signaling strong nostalgia-driven merch opportunity.

ndtv-profit-business · 6/28/2026, 8:46:06 AM · Ask about this →