Sid's Farm bets on radical transparency with #HoldUsToIt campaign
The decade-old Hyderabad dairy brand founded by Kishore Indukuri is spending ₹15 lakh/month on antibiotic residue testing alone, pairing daily quality checks with farmer-incentive alignment to differentiate in India's trust-deficit dairy market.
Sid's Farm, a decade-old Indian dairy brand founded by Kishore Indukuri, launches #HoldUsToIt campaign emphasizing daily quality testing, antibiotic residue screening (₹15L/month), and farmer-incentive alignment to build trust through radical transparency in India's fragmented dairy market.
Why this matters
Sid's Farm doubles down on quality-led differentiation in a fragmented dairy category, formalizing transparency commitments after a decade of building direct-to-consumer trust in Hyderabad.
Retail-brand signals steady at 1,982 over the past 90 days, reflecting consistent brand activity.