Shopsy goes AI-first, video-led to court India's next 100M Gen Z and Tier-2+ shoppers
Flipkart's value arm Shopsy is repositioning as an AI-led, video-first app with gamified SuperCoins rewards, targeting Gen Z (40-45% of e-retail) and Tier-2+ users (65% of new shopper growth). The zero-commission play sharpens its fight with Meesho, Amazon and JioMart for India's next 100 million online buyers.
Shopsy relaunches as an AI-first, video-led app with gamified SuperCoins to win Gen Z and Tier-2+ shoppers across India.
Business Standard · Companies · 5/25/2026, 12:53:05 AM · Ask about this →