Shobitam's Aparna Thyagarajan maps five pillars for taking Indian handloom heritage global
Co-founder of the US and Canada cross-border ethnic fashion platform details working directly with Indian handloom artisans across 75+ partners, spanning six continents with 13,000 five-star reviews and Vidya Balan as brand ambassador.
Shobitam co-founder Aparna Thyagarajan discussed building the largest cross-border ethnic fashion platform in the US and Canada, working directly with Indian handloom artisans, using Vidya Balan as brand ambassador, and outlined five pillars for MSMEs scaling globally.
Why this matters
Shobitam positions itself as a cross-border ethnic fashion platform bridging Indian handloom artisans with global markets, backed by 75+ artisan partners, 13,000 five-star reviews and Vidya Balan as brand ambassador.
Retail-brand signals accelerating at +288700% QoQ.
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