Shiseido doubles profit on cost cuts as sales keep sliding and Hsinchu factory shuts
Q1 core operating profit jumped 58% to ¥13bn and net profit rose 127% to ¥8.4bn, but like-for-like sales fell 3% as Japan inbound spend dropped 20% and Anessa sales sank 17% globally. Shiseido is closing its Hsinchu plant for ¥1bn/yr in savings by H2 2027 and cut Japan FY guidance.
Shiseido's Q1 core operating profit jumped 58% to ¥13bn and net profit doubled, but like-for-like sales fell 3% on weak Chinese tourist spend. It cut Japan FY guidance, will close its Hsinchu factory, and flagged fragrance pressure from Middle East conflict.