Shilpa Shetty backs premium kids' lifestyle brand Rosada in strategic investment
Rosada, a premium kids' lifestyle brand, has secured an undisclosed strategic investment from actor-entrepreneur Shilpa Shetty Kundra. The capital will fuel brand expansion, with celebrity endorsement adding marketing leverage in India's growing premium kidswear segment.
Daily roundup: Premium kids' lifestyle brand Rosada secures strategic investment from Shilpa Shetty Kundra to expand presence; BharatPe launches Flex, a credit-on-UPI offering with YES BANK; Aquapulse and ProLearn raise funding.
Why this matters
Rosada formalizes celebrity capital backing as it scales in the premium kidswear category, leveraging Shilpa Shetty Kundra's investor profile to accelerate brand-building and distribution.
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