Shein’s India return signals fresh competitive momentum in online fashion

Delhivery CEO Sahil Barua said Shein’s re-entry is a positive development for India’s e-commerce market, pointing to renewed competition and activity in the online fashion segment.

— Filed Mon, 3 Aug, 2026, 15:18 IST · Source Inc42 · Quick Commerce · Updated

Delhivery’s CEO said Shein’s re-entry is a positive development for India’s e-commerce market, signalling renewed competitive activity in online fashion retail.