Shah Rukh Khan tops India celebrity brand ranking at $177.9M
Kroll’s 2025 ranking places Shah Rukh Khan at the top of India’s celebrity brand-value list. His endorsements rose to 36 from 28 in 2024, while digital deals account for an estimated 60%–75% of leading celebrity associations.
Kroll ranked Shah Rukh Khan India’s most valuable celebrity brand at $177.9 million in 2025. The report highlights rising digital endorsement shares, resilient premium fees and growing value for Gen Z celebrities, offering endorsement-planning signals for Indian consumer brands.
Why this matters
No prior related signals were provided. Shah Rukh Khan’s top ranking and increased endorsement count point to expanding commercial reach across celebrity-led retail and digital partnerships.
Retail-brand is accelerating, up 98,650% quarter over quarter.