Sepoy & Co. lifts D2C checkout conversion 15% with Cashfree's One Click, prepaid share jumps 78%
Premium Indian mixer brand Sepoy & Co. plugged in Cashfree Payments' One Click Checkout, layered prepaid incentives and a Rs 90 COD fee, and saw checkout conversion rise 15% and prepaid share climb 78% within four months — tapping 120M pre-filled addresses and 50M saved payment records.
Premium Indian mixer brand Sepoy & Co. integrated Cashfree Payments' One Click Checkout, added prepaid incentives and a Rs 90 COD fee, lifting D2C checkout conversion 15% and prepaid share 78% within four months.
Why this matters
Sepoy & Co. is sharpening its D2C payments stack as premium F&B brands push to cut COD dependency and reclaim margin lost to returns and failed deliveries.
Omni-channel signals steady at 375 across the last 90 days, with payments-led conversion plays gaining share.
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