Senco Gold Q1 revenue jumps 60% YoY on festive demand; SSSG at 38%, 8 new showrooms open
Senco Gold posted 60% YoY revenue growth (53% QoQ) driven by festive demand, with same-store sales up 38%. Diamond value sales rose 40% and volumes 15%. Store count reached 208 after 8 openings, with 12-15 more planned. Margins face pressure from customs duty hikes (6% to 15%) and discounting; stock is down 58% from its high.
Senco Gold's Q1 revenue jumped 60% YoY on strong festive demand with 38% SSSG. It opened eight new showrooms (total 208), grew diamond sales 40%, but flags Q1 margin pressure from customs duty hikes and discounting.
Why this matters
The Q1 surge extends Senco Gold's expansion drive, following its third Siliguri store under the 'House of Senco' format, even as SAIF Partners exited ~6% via a Rs 433 crore bulk deal.
Retail-company signals are accelerating, up +539600% QoQ.