Senco Gold opens third Siliguri store with 'House of Senco' format

Senco Gold launched a 581 sq. ft. 'House of Senco' multi-brand jewellery destination at City Centre Matigara, its third store in Siliguri. The format showcases core gold, diamond and platinum lines alongside lab-grown brands Everlite, Aham and Sennes.

— Filed Tue, 30 Jun, 2026, 16:18 IST · Source Retail4Growth (HTML list) · Updated

Senco Gold launched its third Siliguri store, a 581 sq. ft. 'House of Senco' multi-brand jewellery destination at City Centre Matigara, showcasing core gold/diamond/platinum lines plus Everlite, Aham and Sennes lab-grown brands.

Why this matters

The opening follows SAIF Partners' ~6% stake exit for Rs 433 crore and FY26 data showing gold volumes down 6% as silver surged 35%, signaling Senco's push to diversify formats and lab-grown lines amid shifting demand.

Store openings steady with 434 signals in the last 90 days.