Seller body FIRST files 157-page CCI complaint against Flipkart over unfair practices

India SME Forum-linked seller body FIRST has dragged Walmart-owned Flipkart to the CCI, alleging deep discounting, preferred-seller favoritism and a Rs 3,000 crore annual GST-linked subsidy pool that shuts out small retailers. The move clouds Flipkart's planned IPO.

— Filed Fri, 10 Jul, 2026, 06:27 IST · Source Times of India · Business · Updated

Seller body FIRST filed a 157-page CCI complaint against Walmart-owned Flipkart, alleging deep discounting, preferred-seller favoritism and a Rs 3,000 crore GST-linked subsidy pool that excludes small retailers, posing trouble ahead of Flipkart's planned IPO.

Why this matters

Walmart's $16bn Flipkart acquisition re-rated India retail FDI potential, but this CCI complaint over unfair practices adds regulatory risk ahead of Flipkart's planned IPO.

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