Secret Alchemist grows 8X YoY in FY26, backed by $3M Unilever Ventures bet on clean perfumes
Mumbai-based D2C fragrance brand widens offline kiosks and quick-commerce footprint across India as it scales beyond its website-led base (65% of sales), with women driving 75% of demand in the ₹1,500-₹3,000 price band.
Mumbai-based D2C fragrance brand Secret Alchemist, backed by $3M Unilever Ventures funding, grows 8X in FY26, expands offline kiosks and e-commerce/quick commerce presence in India.