Screen durability joins camera, battery as top phone-buying driver in India: Corning survey
A Corning survey of 1,509 Indian smartphone users finds screen strength now a key purchase factor: 53% dropped their phone in the past year, over half bought a new device after a screen break, and 74% would pay more for tougher displays and better cameras.
Corning survey of 1,509 Indian smartphone users finds durability and screen strength now key purchase drivers alongside camera and battery, with 74% willing to pay more for tougher displays and better camera performance.
Why this matters
Corning is positioning screen durability as a premium selling point in India, tying its Gorilla Glass business to consumer willingness to pay more for tougher displays and better cameras.
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