Samsung tiers Bespoke AI fridges to capture every price band as premium grows 15%
Samsung is segmenting its Bespoke AI refrigerator lineup across French Door, Side-by-Side and Double Door formats in India, pushing SmartThings connectivity and AI features down the price ladder. Backed by 2,500+ service centres and ₹3/day Care+ plans, the playbook targets a premium appliance segment expanding 15%.
Samsung is segmenting its Bespoke AI refrigerator portfolio across French Door, Side-by-Side, and Double Door formats in India, democratising AI features and SmartThings connectivity across price tiers as premium appliance segment grows 15%.