Samsung opens second Business Experience Studio in Gurugram, deepens India enterprise push

Samsung launched its second Business Experience Studio in Gurugram, showcasing AI-powered displays and Knox-secured enterprise solutions targeting retail, banking and hospitality. The move ties to its India manufacturing and localisation strategy, with reach across Mumbai, Noida, Chennai and Bengaluru.

— Filed Mon, 29 Jun, 2026, 23:00 IST · Source Business Today · Latest · Updated

Samsung opened its second Business Experience Studio in Gurugram, showcasing AI-powered displays and secure enterprise solutions for sectors including retail, banking and hospitality, tied to its India manufacturing and localisation strategy.

Why this matters

Builds on Samsung's recent Gurugram AI retail ecosystem and glasses-free 3D signage launch, extending its India enterprise and localisation drive across major metros.

Store-opening activity holding steady with 373 signals over the past 90 days.