Samsung expands India retail footprint but flags flat festive smartphone sales
Samsung is scaling up its retail presence across India even as it cautions that festive-season smartphone sales may stay largely flat this year, despite a strong monsoon that typically lifts rural and consumer demand.
Samsung is expanding its retail presence in India but expects festive-season smartphone sales to stay largely flat this year, despite a strong monsoon that typically lifts rural and consumer demand.
Why this matters
The retail push aligns with Samsung's recent India expansion, including a second Business Experience Studio in Gurugram and an AI-powered retail ecosystem with glasses-free 3D signage, even as smartphone demand softens.
Retail-brand activity is steady with 2,088 signals logged over the past 90 days.