Sainsbury's Tu previews summer 2026 womenswear, doubling down on supermarket fashion

The grocer's in-house apparel label has unveiled its summer 2026 womenswear collection, underscoring continued investment in supermarket fashion at a moment when value-led ranges are taking share from mid-market specialists.

— Filed Fri, 15 May, 2026, 07:11 IST · Source Drapers · Updated

Sainsbury's in-house apparel brand Tu has unveiled its womenswear summer 2026 collection, signaling continued investment in supermarket fashion as a category.