Rusk Media signs four brands for Tamil indie reality show I-POPSTAR Tamil

AI+ Nova Smartphones, Farmley Makha Shaka, Godrej Appliances and Denver Perfumes will integrate across Rusk Media’s 14-episode I-POPSTAR Tamil series, spanning show content, creators, social engagement and digital activations.

— Filed Wed, 29 Jul, 2026, 17:16 IST · Source ET Small Business · Updated

Rusk Media signed AI+ Nova Smartphones, Farmley Makha Shaka, Godrej Appliances and Denver Perfumes as sponsors for Tamil indie reality show I-POPSTAR Tamil, offering brand integrations across content, digital engagement, creators and social media.

Why this matters

No related recent Rusk Media signals are provided; the four-brand I-POPSTAR Tamil deal indicates a multi-brand integration model across a Tamil reality series.

Retail-brand signals are accelerating, up 183550% QoQ.