Royal Enfield’s 25-unit Rough Crafts Shotgun 650 sells out in India in 3 minutes

Royal Enfield’s ₹5.75 lakh Shotgun 650 x Rough Crafts collector edition sold through its 25-bike India allocation within three minutes of a July 30 online drop. India received a quarter of the 100-unit global run.

— Filed Fri, 31 Jul, 2026, 16:25 IST · Source Business Today · Latest · Updated

Royal Enfield’s 25-unit India allocation of the Shotgun 650 x Rough Crafts, priced at ₹5.75 lakh, sold out within three minutes of its July 30 online drop. The 100-unit global collector edition was based on Rough Crafts’ Caliber Royale custom.

Why this matters

The sellout follows Royal Enfield’s planned release of 25 India units and comes alongside its ₹1,225 crore Andhra Pradesh plant expansion for 4.5 lakh bikes a year and a 2026 Classic 350 update.

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