Royal Enfield opens Flying Flea C6 bookings at Rs 2.79 lakh, debuts BaaS at Rs 1.99 lakh
Royal Enfield's electric sub-brand Flying Flea launches C6 with phased city rollout, targeting urban EV riders. Battery-as-a-service option lowers entry price to Rs 1.99 lakh, signaling a parallel brand architecture distinct from the core ICE lineup.
Royal Enfield opens bookings for Flying Flea C6, its electric motorcycle priced at Rs 2.79 lakh (Rs 1.99 lakh with battery-as-a-service). Phased city-by-city rollout positions it as a parallel brand targeting urban EV riders.
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- ET Brand Equity — Same time