Rohit Sharma Joins Pune-Based Fittr As Equity Partner After Ambassador Stint

Fittr converted cricketer Rohit Sharma from brand ambassador to investor as the Pune fitness startup posted ₹128 Cr FY25 revenue and ₹11 Cr PBT, with online coaching driving ₹122 Cr. The Peak XV Surge and Rainmatter-backed platform serves 4 Lakh users via 700 coaches across a 30 Lakh community.

— Filed Fri, 12 Jun, 2026, 14:42 IST · Source Inc42 · Updated

Pune-based fitness startup Fittr onboarded cricketer Rohit Sharma as investor and equity partner, transitioning from ambassador role. Fittr posted ₹128 Cr revenue and ₹11 Cr PBT in FY25, with online coaching contributing ₹122 Cr.

Why this matters

Fittr deepens its celebrity capital strategy by converting an ambassador into an equity holder, aligning Rohit Sharma's incentives with the Pune startup's profitable ₹128 Cr FY25 trajectory.

Retail-company signals steady at 2,754 over 90 days, reflecting consistent funding and equity activity.

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