RJ Corp hires ex-Diageo executive Prathmesh Mishra for drinks expansion

RJ Corp has appointed former Diageo executive Prathmesh Mishra as it evaluates a move into premium alcoholic beverages. The Varun Beverages parent is also exploring a possible purchase of Bira 91 founder Ankur Jain’s 17.8% stake.

— Filed Sat, 25 Jul, 2026, 00:54 IST · Source ET Small Business · Updated

RJ Corp has hired former Diageo executive Prathmesh Mishra as it explores entering premium alcoholic drinks. Its Varun Beverages unit can diversify under a new PepsiCo agreement, while the group is also evaluating a potential stake purchase in craft brewer Bira 91.

Why this matters

No related recent RJ Corp signals were provided. The appointment adds alcohol-sector leadership as the Varun Beverages parent evaluates a premium drinks expansion.

Leadership is steady, with 864 signals recorded in the past 90 days.