RIL maps JioMart's kirana e-commerce play, leaning on WhatsApp to reach India's small traders
Reliance detailed how JioMart will onboard neighbourhood stores via WhatsApp ordering and PoS tools, targeting 30 million small merchants, 120 million farmers and 60 million MSMEs. The push builds on Facebook's Rs 43,000 crore stake and WhatsApp's 400 million Indian users.
RIL detailed JioMart's kirana e-commerce expansion plans in its annual results, leveraging WhatsApp for orders and targeting India's small traders, farmers and MSMEs with tech tools including PoS systems for partner stores.