Rewards drive UPI app choice as Amazon Pay leads satisfaction, survey finds
An Empower India survey says 89% of UPI users weigh rewards and cashback when choosing a payments app, while 83% would switch for better offers. Amazon Pay ranked highest on rewards satisfaction, sharpening competition with Google Pay, PhonePe and Paytm.
An Empower India survey finds rewards and cashback are central to UPI app selection and retention. Amazon Pay led rewards satisfaction, while Google Pay led redemption satisfaction; PhonePe and Google Pay performed strongly on trust and security, intensifying competition for Indian payment users.
Why this matters
With no related recent signals supplied, the Empower India survey establishes a baseline for Amazon Pay: rewards satisfaction is a key differentiator in UPI app choice.
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