Retailers fast-track exports, deepen localisation as rupee slide hits import margins
Shoppers Stop, Lifestyle, Arvind Fashions, Nykaa and LG are extending forex hedges, pulling forward inventory and cutting import dependence after a 4.5-5% rupee slide since January. Lifestyle slashed apparel imports to 5% from 15%; Shoppers Stop now hedges through FY27; price hikes of 12-13% loom.
Indian retailers including Shoppers Stop, Lifestyle, Arvind Fashions and Nykaa are extending forex hedges, advancing inventory buys and deepening local sourcing to offset a 4.5-5% rupee slide eroding margins on imported beauty, apparel and electronics.