Retailers' Body FIRST Seeks CCI Probe Into Flipkart Over Alleged Predatory Practices

Traders' group FIRST has petitioned the Competition Commission to investigate Flipkart for alleged predatory pricing, GST avoidance, an inventory-led model and preferential treatment of 33 select sellers. The complaint names Walmart, Myntra, Ekart and Cleartrip, and lands as Flipkart preps its IPO.

— Filed Fri, 10 Jul, 2026, 12:33 IST · Source NDTV Profit · Updated

Retailers' body FIRST has asked CCI to probe Flipkart for alleged predatory pricing, GST avoidance, preferential treatment of 33 sellers and running an inventory-led model, naming Walmart, Myntra, Ekart and Cleartrip amid IPO preparations.