Resurfacing Tanishq's January 2023 US debut: first store opened in New Jersey, Chicago eyed next
Titan Company's jewellery brand entered the US back in January 2023 through a New Jersey store and was evaluating Chicago for its next location. Tanishq targeted affluent Indian and South Asian consumers while adapting assortments and formats for the wider US market.
Tanishq opened its first US store in New Jersey and plans expansion including Chicago. Titan sees a large opportunity among affluent Indian and South Asian diaspora consumers, while adapting merchandise and store formats for US preferences.
Why this matters
The signal aligns with related resurfaced reports on Tanishq’s February 2023 New Jersey launch and its consideration of Chicago as the next US market.
Store-opening is steady, with 1,715 signals recorded in the past 90 days.