Resurfacing a March 2021 move: Delhivery acquired retail-tech platform Primaseller
Indian logistics company Delhivery had acquired Primaseller back in March 2021, adding merchant-facing retail technology capabilities to its logistics and fulfilment offering.
Indian logistics unicorn Delhivery acquired retail technology company Primaseller, expanding its capabilities for merchant and retail technology services.
Why this matters
The resurfaced 2021 Primaseller deal shows Delhivery's earlier move into merchant technology, alongside a May 2022 IPO signal that saw 4% subscription in its first two hours.
Retail-company signals are accelerating, up 957100% quarter over quarter.
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